For brands buying through Italian Fashion Sourcing

Product Photography & Video

Packshots, studio and location shoots, product videos. We photograph the garments you buy through us before they leave Italy.

Shot before shipping

Your order passes through our hands in Italy. We photograph it here, with no samples to send back and forth.

Studio, location or AI

Professional photographers in the studio, shoots on location, or packshots created with AI from real photos of each garment.

True to the real garment

Every image is checked against the piece it shows, colour by colour, so your customers receive what they saw online.

A service reserved for IFS clients

Your Collection, Already Photographed

When an order arrives, you need photos to sell it: on your online store, on marketplaces, on social media. Usually that means waiting for the goods, booking a photographer and shooting everything again at home.

With us the photos are taken in Italy, while the garments are still with us. We shoot every style front and back, in every colour, and deliver the files named by style code and colour, ready to upload.

You choose the level: studio shoots with professional photographers, location shoots for lookbooks and campaigns, or AI packshots built from real photos of each garment, quick and affordable on large collections. Packshots and graphic work are produced with Wave Digital, our partner agency in Florence.

From the showroom to your product page.

Fashion location shoot with a model in a linen dress in a Florence courtyard

What we can produce

Photos and Videos for Every Channel

  • 01

    E-commerce packshots

    Front and back for every colour variant, on a white or custom background, sized for your online store.

  • 02

    AI packshots from real garments

    Each piece is photographed first under controlled light, then the image is refined with AI and checked against the real colour.

  • 03

    Studio shoots

    Clean, consistent catalogue images taken by professional photographers.

  • 04

    Location shoots

    Images in real settings for lookbooks, campaigns and social media.

  • 05

    Product videos

    Short clips that show fit, movement and fabric, for product pages and social media.

  • 06

    Details and close-ups

    Fabrics, finishes, labels and prints up close: the images that answer your customers' questions.

Planned together with your order

How It Works

The shoot is organised around your order, so the images are ready when your goods leave Italy.

  1. Step 01

    Your Brief

    During your interview or your sourcing session, tell us which styles to shoot, the type of images and the channels where you will use them.

  2. Step 02

    Quote

    We send you a quote based on the number of styles and colours and the type of shoot. Every project is quoted separately.

  3. Step 03

    Shooting and Checks

    We photograph the garments while they are with us and check every image against the real piece.

  4. Step 04

    Delivery

    You receive the files named by style code and colour, ready to upload to your store.

Want images with your next order?

Common questions

Things Buyers Usually Ask Us

Photos and videos for IFS clients

Sell Your Collection From Day One

Tell us about your next order during the interview. We plan the shoot so your images are ready as soon as your goods arrive.

Need help?
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