Ready on the floor
Garments in stock in the warehouses, chosen with you on a call or in person and on their way once paid.
Sourcing serviceFor boutiques and retailers in the European Union
Italian fashion wholesale for EU stores, with no customs in between
Inside the single market an order from Prato travels like a domestic delivery: no customs declaration, no import duty, and an invoice without Italian VAT when you have a valid EU VAT number. You choose the pieces, we bring every warehouse onto one shipment.
- No customs, no import duty
- VAT reverse charge with your VAT number
- Delivered by road across the EU
- Same working hours as Italy
Why EU retailers buy through us
Close to Prato, still far from the warehouses
For a shop in Lyon, Munich or Rotterdam, Prato is a short trip away, and yet most of its warehouses stay out of reach. They rarely answer in English, each one sells on its own terms, and a day in the district without an appointment usually ends with a handful of showrooms seen.
Buying from a national wholesaler solves the access but not the rest: the range has been chosen for you, and the price includes another margin.
- Warehouses that do not reply from abroad
- A separate invoice for each supplier
- A range picked by a national wholesaler
- Time away from the shop for every buying trip
We open the warehouses for you and turn a dozen suppliers into one delivery and one invoice.
Buy little, buy often
Restock every few weeks, not twice a year
With no border to cross, small and frequent orders make sense. Pronto moda warehouses release new styles every week, so you can top up what sold last month and test new lines in a few pieces, instead of committing to a whole season months ahead.
Each session starts from your brief: who your customers are, your price points and the sizes that move. We go to the warehouses that fit it and inspect each garment before it goes in the box.
- Weekly new arrivals in the district
- Top-up orders on what is selling
- Low minimums at most warehouses
- Every piece checked before packing
Womenswear for European rails
Every season, straight from the district
Our orders for European shops are mostly Italian-made womenswear. Spring and summer bring linen, cotton and viscose; from late summer the rails move to coats, knitwear and tailoring, with dresses for ceremonies all year.
Womenswear
- Dresses Day, ceremony and evening dresses
- Knitwear Merino, cashmere blends and alpaca
- Outerwear Wool coats, padded jackets and trench coats
- Tailoring Suits, blazers and wide trousers
- Linen Shirts, sets and dresses for summer
- Silk and viscose Blouses and fluid dresses
- Sets Matching pieces in knit, jersey and linen
- Accessories Bags, belts and scarves
Three routes to your stock
Custom collection
Pieces from the warehouses changed to your brief, in another colour or fabric, by our private label team.
Private label
Private label
Clothes made in Italy to your own design and with your label. First the samples, then production from 100 pieces a style and an order of €3,000 or more.
Private labelSome menswear and childrenswear is available as well, in a narrower selection.
Buying from the EU
On a video call or a short trip away
Remote
Live Buying Session
Most of the EU shares Italian time, so sessions fit your working day. They run in English or Italian, and can go on into the evening when the showrooms allow.
- Order as much or as little as you need
- Commission 10%, and no less than €250 per session
In Prato
In-Person Sourcing Day
Florence, Pisa and Bologna airports are a short flight from most European capitals, and Prato is easy to reach by train. We take you around the showrooms suited to your brief.
- €250 per working day, commission charged separately
- Booking needed at least ten days ahead
Buying inside the EU
VAT, transport and labels within the single market
Goods bought in Italy and delivered to another EU country stay inside the single market: no customs declaration and no duty.
Invoices without Italian VAT
With a valid EU VAT number, checked in the VIES database, we invoice without Italian VAT and you account for VAT in your own country under the reverse charge.
No customs, no duty
Inside the EU there is no import declaration and no customs duty to pay on clothing from Italy.
One delivery by road
Goods from every warehouse go out together by courier as soon as you settle the freight.
Labels in your language
EU rules ask for fibre composition in the language of the country where garments are sold. Prato labels are often multilingual; we check yours before you buy. Labels and packaging.
Information checked on
Shipping across Europe
From Prato to stores across the EU
The highlighted points mark where our EU orders were delivered this year. Shipments to Europe go by road and are quoted once your boxes are packed.
The cost of transport depends on the size and weight of your boxes once packed.
EU questions
What European buyers usually ask
Not if your business has a valid EU VAT number registered in VIES. The invoice is issued without Italian VAT and you declare the VAT in your country under the reverse charge.
No. Within the European Union goods move freely, so there is no customs declaration and no duty on clothing.
Fibre composition has to appear in the language of the country where you sell. Many Prato labels already carry several languages; we confirm it for each supplier before you order.
Yes, that is how many European shops use us. Warehouse minimums mostly sit between €300 and €500, and the commission is never less than €250 for a session.
Live sessions are held in English or Italian.
Five calendar days from the date of the pro forma invoice. Earlier is better, as reserved stock is held only briefly.
Start your first order
Italian stock for your shop, without the border
In a short interview you describe your store and the people who shop there. If Prato is a good fit, we plan your first session for them.
Useful reading
Guides for European buyers
Sourcing Strategy August in Prato: How to Plan Your AW26/27 Buying Around the Italian Summer Shutdown
28 July 2026
Sourcing Strategy Your Retailers’ Bestseller Just Sold Out: Fast Replenishment Through a Local Buying Agent
6 July 2026
