Trend Report

The Trend Report section translates what we see in the Prato wholesale market into commercially actionable intelligence for boutique buyers.

These are not fashion forecasts. We don’t predict what will be fashionable, we document what is selling: which categories are generating strong full-price sell-through in independent boutiques this season, which fabric and silhouette directions are showing up across the best-performing Prato suppliers, and which product characteristics separate the styles that move at full price from the ones that end up on promotion.

Each Trend Report is grounded in what we are actually seeing on the showroom floor: linen coordinate performance, viscose print quality signals, occasionwear margin patterns, jersey category positioning. We write with the buyer’s order sheet in mind, not the editor’s mood board.

The section is updated with the rhythm of the Prato market: spring-summer intelligence runs from January through April, autumn-winter from July through October. Buyers who read this section alongside the Sourcing Strategy content will have a more complete picture of what to buy and why.