Colour is the first purchase trigger in knitwear retail, and the AW26/27 season in Prato showrooms divides it cleanly by fibre: saturated jewel tones on kid mohair, undyed naturals on baby alpaca, and a permanent neutral spine on cashmere blend basics. This article maps the season’s palette to each fibre’s strengths, explains the festive metallic and deep-red accents arriving mid-season, and shows how to compose a knitwear colour wall customers read at a glance.
