Linen womenswear is the dominant category in the Prato wholesale district for SS26, but not every garment type performs equally well at boutique level. This article identifies the four linen product categories that consistently move best, midi and maxi dresses, summer coord sets, overshirt-style tunics, and wide-leg trousers, and explains what makes each one work from both a retail and a sourcing perspective. For each category, the article covers sell-through rationale, how the piece presents on the shop floor, and the specific construction and finishing details a buyer should check when sourcing from Prato showrooms. Aimed at independent boutiques and multi-brand retailers sourcing Italian ready-to-wear for spring-summer.
