A Swiss client preparing to open a concept store worked with IFS to build a linen-led assortment without any sales history to guide her. The account, fully anonymised, follows the initial interview, the shared visual brief, a deliberately small trial buying session held online, the continuous scouting carried out between sessions, and the return visit for the following season once the shop had opened. It describes how a first assortment is tested rather than predicted, and what changes once real till data replaces assumption.
